a) Do what you say and say what you do – Empty promises, poor follow up and over selling yourself doesn’t build trust. Don’t just say what the customer wants to hear.                     

 Be empathetic, don’t just show empathy – walk in their shoes, understand how issues/challenges affect them personally (e.g. single parent) and professionally (e.g. MBO/bonus).

•  Trust builds when you show up – Be there in good times when all is well and in bad times where there are issues in production. Even if you don’t have all the answers, being there to support and help goes a long way in building their trust in you.