The right range,
for every channel and cluster.
Assortment Planning is the Intelo Agent Team that decides what to carry, how much depth to commit to, and how to localize. Architecture, mix, and localization — running continuously against your plan.
What Assortment Planning does.
Assortment Planning designs the structure of your merchandise offering — the widths, depths, attribute coverage, and tier logic — and translates it into cluster- and store-level assortments. It replaces the spreadsheet choreography that sits between the financial plan and the buyers' final assortment.
Three agents for the three assortment decisions.
- AGENT 01
Assortment Architecture
Defines the skeleton — price points, option counts, attribute coverage, good/better/best tiering — grounded in historical demand, competitive signals, and financial targets. Moves architecture decisions from annual workshops to continuous refinement.
- AGENT 02
Product Mix Optimization
Recommends depth and width choices across categories to maximize sell-through and margin inside open-to-buy constraints. Surfaces where adding one option is worth killing another.
- AGENT 03
Localization
Clusters stores by behavior — not geography — and tailors assortments by cluster. Identifies where to localize aggressively, where a core range wins, and where hyper-local pockets deserve their own curation.
Assortment decisions get locked too early. Intelo keeps them liquid.
Most retailers freeze the assortment months before it hits shelf and then accept whatever the customer does. Intelo's Assortment Planning team keeps the architecture flexible inside the planning window — and keeps localization alive throughout the season.
Editable until the last call.
Architecture and mix decisions stay negotiable up to the point of commitment — without re-doing the whole plan.
Clusters by how they buy.
Store clustering uses actual sell-through patterns, not zip codes or manual tiers.
Inside OTB, automatically.
Every assortment recommendation respects open-to-buy limits from the MFP team — no financial surprises.
Architecture is the hinge between plan and execution.
MFP
Assortment choices respect the financial plan and open-to-buy limits set by MFP, continuously.
LEARNS FROMMerchant Analytics
Performance analysis and newness forecasts inform mix, depth, and architecture decisions.
HANDS OFF TOIn-Season Management
Cluster-level assortments become the basis for allocation, replenishment, and rebalancing decisions.
SHAPESPricing & Promotion
Architecture choices — tier logic, price points, depth — drive downstream markdown and promo strategy.