Protect margin.
Maximize sell-through.
Pricing & Promotion is the Intelo Agent Team that owns lifecycle pricing. Markdowns. Promotions. Revenue maximization: priced against live demand, not committee memory.
What Pricing & Promotion does.
Pricing & Promotion automates the decisions that shape revenue through the product lifecycle: when to take a markdown, how deep, whether to run a promotion, and how to maximize revenue against remaining inventory. Every recommendation is simulated against the plan and financial guardrails before it goes live.
Three agents for the lifecycle of a price.
- AGENT 01
Markdown Optimization
Recommends markdown timing and depth by style, cluster, and channel. Learns from historical markdown response, current sell-through, and remaining season to hit margin and sell-through targets.
- AGENT 02
Promotional Strategy
Designs and evaluates promotional offers (from store-level events to targeted campaigns) and models their margin, halo, and cannibalization effects before they run.
- AGENT 03
Revenue Maximization
Balances full-price sell-through against markdown and promo revenue to maximize total revenue and margin across the season. Reacts as inventory depletes and the exit date approaches.
Pricing decisions hide most of the margin risk in a season.
A markdown taken a week too early is lost margin. A promotion run on the wrong cluster is wasted spend. Pricing & Promotion agents close the loop between live demand signals and price decisions, so the decisions are both faster and more disciplined.
Full-price to exit.
One team owns the price from launch through clearance. No handoffs, no orphaned styles.
Modeled before executed.
Every recommendation is stress-tested against the financial plan before it's surfaced to the team.
Down to cluster and channel.
Markdown and promo decisions can differ by cluster, channel, or store, without explosion of manual work.
Pricing closes the loop.
Merchant Analytics
Lifecycle demand signals and lost-sales detection shape markdown timing and promotional depth.
PAIRS WITHIn-Season Management
Inventory position and network balance determine whether to discount or rebalance first.
ANSWERS TOMFP
Every markdown and promo is tested against financial plan targets: margin, sell-through, EOS inventory.
RESPONDS TOAssortment Planning
Tier logic, architecture, and cluster choices drive downstream markdown cadence and promo rhythm.